First-Person Roguelike Shopkeeper

Fell & Sell Wiki

Slay monsters in deadly dungeons, escape with valuable loot, craft better gear, then price and sell your haul to grow your own fantasy shop.

Play on Steam

Fell & Sell Resources

Jump straight into release info, dungeon strategies, shop pricing, crafting, and permanent upgrades

Latest Updates

Discover the newest guides, tips, and content

Fell & Sell how to make money: Step-by-Step Tips

Learn how to make money in Fell & Sell with dungeon loot, smart shop pricing, crafting, prestige upgrades, and efficient selling routes.

Aug 23, 2026progression
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Fell & Sell furniture buffs: Setup Guide & Best Uses

Learn how to organize Fell & Sell furniture buffs, prioritize useful effects, and build a flexible shop layout for steady progression.

Aug 23, 2026progression
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Fell & Sell best gear: Role Loadouts & Upgrade Tips

Find the best Fell & Sell gear for damage, defense, support, and progression with practical loadout and upgrade priorities.

Aug 23, 2026crafting
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Fell & Sell decorations: Store Buffs & Dungeon Tips

Learn how Fell & Sell decorations improve shop buffs, loot runs, storage, crafting, and long-term dungeon progression.

Aug 23, 2026shop
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Fell & Sell demo: Step-by-Step Dungeon & Shop Guide

Learn the Fell & Sell demo loop, dungeon risks, crafting priorities, shop pricing, and system requirements before the 2026 launch.

Aug 23, 2026demo
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Fell & Sell ps5: Platform Status & Compatibility Guide

Check the verified Fell & Sell PS5 status, identify misleading listings, and follow a safe method for confirming platform support in 2026.

Aug 23, 2026platform
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Fell & Sell prestige: Shop Rankings & Pricing Tips

Learn how prestige, comfort, decorations, demand, and pricing work together to grow your Fell & Sell shop efficiently.

Aug 23, 2026shop
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Fell & Sell how to play: Step-by-Step Dungeon Guide

Learn how to play Fell & Sell with practical tips for dungeon runs, crafting, shop setup, pricing, combat, and safe progression.

Aug 23, 2026guide
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Fell & Sell how to survive dungeon: Step-by-Step Tips

Learn how to survive dungeons in Fell & Sell with safer routes, stamina control, shield timing, loot planning, and shop preparation.

Aug 23, 2026dungeon
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Fell & Sell permanent buffs: Setup Guide & Best Picks

Learn how Fell & Sell permanent buffs work, which shop upgrades support dungeon runs, and how to build a reliable long-term progression setup.

Aug 23, 2026progression
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Fell & Sell best weapons: Tier List and Loadout Tips

Compare the best Fell & Sell weapons by damage, range, defense, accuracy, and build synergy with practical loadout advice.

Aug 23, 2026crafting
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Fell & Sell free demo: PC Setup Guide & First-Run Tips

Learn how to approach the Fell & Sell free demo on PC, prepare your setup, evaluate the shopkeeper loop, and decide what to test first.

Aug 23, 2026demo
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Release & Demo

Fell & Sell Release Date and Demo

Fell & Sell is a first-person hack-and-slash roguelike mixed with a shop management game. The Demo is a playable preview of the core loop, while the August 26 release is the complete paid version.

Release Date

August 26, 2026

The full PC version of Fell & Sell is scheduled to launch on Steam on August 26, 2026.

Launch Price

$9.99

The planned launch price for the complete version is $9.99.

Playable Demo

Available Now

The Steam Demo lets you sample Fell & Sell before buying, covering dungeon combat, loot collection, and the shop-focused loop.

Full Release

Complete Game

The August 26 release is the paid full version, providing the complete Fell & Sell experience beyond the Demo preview.

Fell & Sell Beginner Guide

Learn the main Fell & Sell gameplay loop from entering a dungeon to selling your haul. Successful runs balance combat rewards against the risk of losing valuable loot.

1

Enter the Dungeon

Start a run by heading into the dungeon, where enemies and valuable items provide the resources for both combat progression and your shop.

2

Fight and Collect Loot

Use first-person hack-and-slash combat to defeat enemies and collect useful loot. Focus on staying alive rather than treating every encounter as mandatory.

3

Know When to Leave

The longer you stay, the more loot you may collect, but death can cost the unsold loot you are carrying. Returning early with a valuable haul is often better than risking everything.

4

Craft Useful Gear

Use collected resources to craft equipment that strengthens future dungeon runs instead of automatically selling everything you find.

5

Stock and Price Your Shop

Place loot and crafted merchandise in your shop and choose selling prices. Customer demand and the game's economy affect how efficiently goods turn into profit.

6

Reinvest Your Profits

Spend earnings on improvements that help both sides of the loop: better equipment for safer runs, and store upgrades that earn more from every haul.

Quick Tips

  • Dying in the dungeon can cost loot that has not been safely returned and sold, so extraction is part of progression.
  • Compare every item's combat usefulness against its shop value before deciding what to keep, craft, or sell.
  • Shop prices react to supply and demand, so revisit your pricing instead of leaving one fixed price forever.
  • Furniture provides permanent combat buffs, making shop investment a direct path to stronger dungeon runs.

Fell & Sell Dungeon and Loot Guide

Dungeon runs are the main source of merchandise and crafting resources, but every extra fight increases the chance of losing your haul. The key decision is knowing when the loot you already have is worth extracting.

Explore for Valuable Loot

Move through the dungeon looking for enemies and items that can become shop merchandise, crafting materials, or useful equipment.

Control Each Fight

Treat combat as a resource decision rather than fighting everything automatically. Unnecessary damage can turn a profitable run into a total loss.

Track the Value of Your Haul

As your inventory becomes more valuable, the cost of dying rises. A successful early haul may already be worth protecting instead of gambling for one more reward.

Choose Between Pushing and Extracting

Continue deeper when your condition is strong and the reward justifies the danger. Return to the shop when protecting your current loot matters more than finding more items.

Avoid Losing Unsold Loot

Death in the dungeon can cost loot that has not been safely returned. Extraction is therefore part of progression, not simply the end of a run.

Turn Safe Runs Into Progress

Bring recovered items back to the shop, decide what to craft or sell, and use the resulting equipment and money to make later runs more productive.

Extraction Tips

  • First-person melee rewards controlled engagements over charging into every room.
  • Deeper dungeon areas hold better loot, so scale your ambition to your gear and remaining health.
  • An early exit with a full bag beats a greedy push that ends in a wipe.
  • Every safe extraction feeds crafting, shop stock, and permanent upgrades.

Fell & Sell Shop Management Guide

The shop is the economic half of the Fell & Sell loop. Bring loot home safely, decide what to keep or craft, place merchandise for sale, choose prices, improve the store, and reinvest the profits.

Choose What to Sell

Not every recovered item needs to become merchandise immediately. Compare the value of selling an item with its usefulness for crafting or upgrading your own equipment.

Stock Your Merchandise

Place goods recovered or produced from dungeon runs into your shop so they generate money instead of sitting unused in storage.

Set Your Prices

Choose selling prices instead of relying on a fixed automatic value. The shop economy reacts to supply and demand, so maximum price is not always maximum profit.

Build Prestige

Store presentation and decoration contribute to Prestige, connecting shop improvements with how effectively the business performs.

Use Furniture Upgrades

Furniture is more than decoration: shop furnishings can provide permanent combat buffs, letting shop income improve future dungeon performance.

Reinvest for the Next Run

Use shop income on equipment and business improvements that make the next dungeon-to-shop cycle safer and more profitable.

Fell & Sell Pricing and Demand Guide

Selling dungeon loot is only part of the profit loop. Adjust prices around current demand, available supply, your shop's Prestige, and how customers react to the value you offer.

High Demand

Impact: Customers are more interested in the item.

Response: Test a higher selling price while demand remains strong.

Action: Raise prices gradually instead of jumping straight to an extreme price.

Low Demand

Impact: Customers are less willing to buy at an aggressive price.

Response: Reduce the price or prioritize selling different goods.

Action: Avoid filling valuable shelf space with slow-moving stock.

High Supply

Impact: A plentiful item has less scarcity working in its favor.

Response: Use a more competitive price to move excess inventory.

Action: Turn common loot into reliable cash instead of holding too much stock.

Limited Supply

Impact: Scarcer merchandise can support more careful price testing.

Response: Start above your normal baseline and watch customer behavior.

Action: Do not sell valuable dungeon finds at the same margin as common loot.

Higher Prestige

Impact: A stronger shop supports better commercial performance and customer spending.

Response: Re-test prices after meaningful Prestige improvements.

Action: Treat Prestige investment as part of the long-term profit strategy.

Customer Resistance

Impact: The asking price is no longer attractive enough for current conditions.

Response: Lower the price in small steps.

Action: Use customer reactions as feedback rather than relying on one fixed price.

Fell & Sell Crafting and Equipment Guide

Loot collected during dungeon runs feeds directly into crafting and the shop. Before selling or crafting an item, compare how much it can improve future runs against how much money it could earn on the shop floor.

Keep or craft equipment when the combat improvement helps you survive longer and extract more valuable loot. Using the item means giving up its immediate shop value.

Profitable Crafted Goods

Sell

Craft for sale when the expected shop value justifies consuming the resources. Materials spent on merchandise cannot fund your own equipment.

Valuable Dungeon Loot

Evaluate Before Selling

Compare the item's combat usefulness with its potential selling value before placing it on a shelf. Selling a useful upgrade creates cash now but can make later runs harder.

Common Resources

Crafting Material

Use frequently collected resources for practical equipment or sale inventory rather than letting them pile up. Crafting too aggressively can leave you short for a bigger upgrade.

Survival-Focused Equipment

Dungeon Progression

Favor gear that makes successful extraction more reliable, because dying costs unsold dungeon loot. Surviving future runs can create greater long-term value than one quick sale.

Sell equipment that does not improve your active loadout and reinvest the proceeds. Check future crafting needs before converting everything into cash.

Fell & Sell Prestige and Decorations Guide

Fell & Sell rewards investment in the shop itself. Prestige and decorations improve the management side of the progression loop, giving you another reason to reinvest money earned from successful dungeon extractions.

Prestige represents the development and commercial strength of your shop. Improving it supports better shop performance and becomes part of the long-term Fell & Sell progression loop.

Fell & Sell Furniture Buffs and Upgrades

Furniture in Fell & Sell is more than decoration. Permanent combat benefits let shop profits improve later dungeon runs, so successful selling makes future extractions safer and more profitable.

S

Core Combat Buff Furniture

Permanent Combat-Buff Furniture

Effect: Provides a permanent combat benefit for dungeon progression.

Why: Permanent power improves every future dungeon attempt and increases the chance of extracting safely with valuable loot.

Advice: Prioritize these upgrades when the buff meaningfully improves your current dungeon performance.

A

Shop Progression Upgrades

Prestige-Building Furniture

Effect: Improves the shop side of progression through Prestige and stronger commercial performance.

Why: Better shop performance turns extracted loot into more useful reinvestment money.

Advice: Invest after establishing enough combat strength to complete dungeon runs consistently.

B

Situational Investments

Additional Shop Improvements

Effect: Develops the store and supports the broader management progression loop.

Why: These investments become more attractive once essential combat and income improvements are already covered.

Advice: Buy them with surplus profits instead of delaying upgrades that directly improve survival or earning power.